Our Capabilities
We don't just see trends; we see openings. We analyze subcultures and platform behavior to find the unique, untapped angles where your brand can win.
We develop content strategies that do more than just get views—they guide viewers from awareness to action. Every video has a purpose in a larger narrative that drives real business results.
The internet moves fast. We are built to move faster, creating reactive content that instantly jumps on emerging trends, sounds, and conversations to keep your brand relevant 24/7.
We define your brand's authentic voice and presence specifically for social media. This isn't your corporate brand guide; it's your blueprint for being interesting online.
This is our core. We produce content that audiences would choose to watch. It feels like entertainment, not an ad, creating a genuine connection and bypassing ad-fatigue.
A following is useless if it's not a community. We build an engaged audience that not only watches your content but champions your brand through comments, shares, and user-generated content.
Our name says it all. We live in the analytics, obsessing over watch time, engagement signals, and algorithm behavior to ensure your content gets maximum organic reach. No guessing.
TheWTK was born from a 400+ million impression viral campaign launched in Montreal. For the past four years, we’ve helped brands that previously failed on social media achieve massive, real-world results. We find a unique angle that turns your product into binge-worthy entertainment people actually want to watch. We focus on watch time—the only metric that matters—to deliver explosive growth and turn ads into culture.
Adam Kat
Founder & Creative Director
Alexander Kaï
Head Set & Creativity Designer
Daphne Feola
Social Trends & Analytics Specialist
Lucas Tremblay-Lafleur
Filmmaker & Video Editor
Yasmine Zrouqi
Social Trends & Analytics Specialist
Daniel Gabrielli
Filmmaker & Video Editor
Tamara Zeitz
Social Trends & Analytics Specialist
Adam Manny
Social Platforms Manager
