Last Updated: July 15, 2025

Welcome to TheWTK. We're the creative force that turns brands into social media powerhouses. Protecting your private information is as fundamental to our business as creating viral content. This policy outlines how we handle your data—no buzzwords, no fluff, just the facts. It covers our website (thewtk.com) and any services we provide.

Our guiding principle is simple: We only collect what we need, and we use it to make our services and your experience better.

1. What Information We Collect

We collect information in a few specific ways:

• When you give it to us directly: If you subscribe to our newsletter, fill out our contact form, or otherwise reach out to us, you’re providing us with information like your name, email address, and company details.

• When you use our website (Analytics): We collect data to understand how you use our site. This includes your IP address, browser type, device information, and which pages you visit. We use this to see what’s working and what’s not. We do not use third-party cookies for advertising purposes.

• When you become a client: We will collect the necessary business and contact information to provide our services, manage our relationship, and handle billing.

2. How We Use Your Information

We use your data for clear, specific purposes:

How We Use It

Why We Do It (The Legal Basis)

To respond to your inquiries.

To provide you with the information you asked for.

To send you our newsletter.

You gave us your consent when you subscribed. You can unsubscribe at any time.

To improve our website and services.

It's in our legitimate interest to understand what content is effective and how to improve our site.

To manage our business relationship with you as a client.

To fulfill our contractual obligations.

To comply with legal or regulatory requirements.

To meet our legal duties under applicable laws, like Canada's PIPEDA.

Export to Sheets

3. Do We Share Your Information?

We are not in the business of selling your data. We only share it in a few limited circumstances:

• With Service Providers: We may share information with trusted third parties who help us operate our website and business (e.g., email newsletter services, cloud hosting). They are contractually bound to keep your information confidential and secure.

• For Legal Reasons: We may disclose your information if required by law, or if we believe in good faith that such action is necessary to protect the rights, property, or safety of TheWTK, our clients, or the public.

• In a Business Transfer: If TheWTK is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking

We use cookies to make our site run better. A cookie is a small file stored on your device that helps us understand user behavior and improve your experience. Our cookies are for analytics and site functionality, not for advertising. You can control or delete cookies through your browser settings.

5. How We Protect Your Information

We take data security seriously. We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction.

6. Your Rights

You have rights over your personal information. Depending on your location, these may include the right to:

• Access a copy of the personal data we hold about you.

• Correct any inaccurate information.

• Erase your data (the "right to be forgotten").

• Withdraw consent at any time (for example, by unsubscribing from our newsletter).

To exercise any of these rights, please contact us.

7. International Data Transfers

We are based in Montreal, Canada. Your information may be stored and processed in Canada or other countries where our service providers are located. We ensure that any international transfers of data are subject to appropriate safeguards.

8. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The "Last Updated" date at the top of this page will always be current.

9. How to Contact Us

If you have questions about this policy or want to exercise your privacy rights, get in touch with us. We're here to help.

Email: privacy@thewtk.com