A Viral Story…
or Maybe a Few.
We value our clients as partners and grow along their side.
Our team is dedicated to becoming a part of our clients’ brands and meeting their unique needs. Here are a few stories about how we helped our client partners achieve their viral goals.
We helped Prato Footwear, a small struggling retailer, get 261 Million Views in 90 days
By seamlessly integrating with Prato Footwear’s internal marketing team, we accelerated Prato Footwear’s growth by guiding the product roadmap and deploying rapid experimentation tactics across various trends and niches to try to go viral each video.
PratoFootwear Case Study
PratoFootwear, a small struggling winter footwear retailer in the big city of Montreal, was the FIRST client for our services. Our Founder, Adam Kat, had a vision for PratoFootwear.
views in 90 days.
261M
In Revenue
$3M+
Organic website traffic
6,449,950%
We’ve never seen anyone ever pull
something like this off.
Sophia Ghaouti
VP of Marketing
Who is PratoFootwear?
Founded by a local entrepreneur, Alex Ghaouti, Winter Footwear Retailer is a small business based in Montreal that specializes in selling winter boots, shoes and other accessories for the cold weather. Despite the harsh winter conditions in Montreal, the business has been struggling to keep up with the competition from larger, more established retailers. Alex’s passion for providing high-quality, durable and stylish footwear for the winter season has driven him to keep the business going, despite the challenges. He has been diversifying the products offered in the store, such as hand-made scarves, gloves and hats, and exploring new ways of marketing the business such as utilizing social media platforms and collaborating with other local businesses to promote the store and attract new customers.
Objectives
Pay this months’ rent and not go bankrupt.
Challenges
Establishing authority and presence in the winter wear market.
Raising awareness about the brand
Driving high-intent traffic that will convert to users
Squad
Adam Kat
Founder and Creative Director
Services Provided
Viral TikTok Content Creation
TikTok Community Management
Auto-Instant Repurposing on all platforms
Advanced Analytical Reporting
Approach
Define our target audience: Before creating any content, it is important for us as a team to identify our target audience on TikTok. This will help us tailor our content to their interests and preferences, and increase the chances of our brand going viral.
1.
Create engaging content: TikTok is all about short, engaging and creative videos. We make sure our content is interesting, visually appealing and relevant to our target audience. We use popular trends and hashtags to make our videos more discoverable.
2.
Use influencers: Influencers have a large following on TikTok and can help our brand reach a wider audience. We partner with influencers who align with our brand values and whose audience is similar to our target audience.
3.
Utilize TikTok's features: TikTok has a number of features that can help our videos go viral. We use the "Duet" feature to collaborate with other users, and use the "Challenge" feature to encourage users to participate in our content.
4.
Engage with our audience: We respond to comments and messages from our followers, and participate in conversations with other users. This helps us to build a community around our brand and increase the chances of our content going viral.
5.
Measure and analyze: We track the performance of our content on TikTok and analyze the data to understand what works and what doesn't. We use this information to refine our strategy and improve our chances of going viral as a team.
6.