theWTK is a Montréal organic short-form video agency. We produce TikTok, Reels and Shorts in our own studio, test every video against its retention graph for 90 days, then scale what works. 50+ brands, 11.7 billion organic views, zero ad spend.
Montréal social media & TikTok agency · organic short-form video
We create attention.
Brands feel pressured to change who they are to go viral. You don’t have to. You need the Tik-Talk™ — your message, in the language the platform already speaks — produced in our Montréal studio and tested until it moves.
We don’t guess. We measure first.
Six years and 11.7 billion views distilled into four versions every brand runs through.
The full method →We don’t do remote UGC. Everything is shot here.
Own studio, own crew, professional cameras, controlled lighting and staging. Creators are directed talent working from our scripts. Control is what turns a video into a test.
415.7M views. $0 spend.
334M on YouTube Shorts alone. A boot retailer, a weather transition, and one thing slightly wrong in frame one.
Why it worked →Prato Footwear · YouTube Shorts · 334M views on this platform, 415.7M total · organic
Three things most agencies get wrong.
Lessons from the front line.
Run your numbers before you call us.
The Virality Calculator projects reach from first-hour metrics. The Hook Generator gives you ten opens from our pattern families. Free, in-browser.
READY TO MAKE YOUR BRAND TRAVEL?
Six questions, one honest answer. If it’s a fit we tell you what the program looks like; if not, we point you to what is.